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Slowdive is Too Pretty

No band has benefited more from jumping on the trendy reunion train than Slowdive. The shoegaze group, which had been inactive since the mid-90s — when they were basically run out of town by their record label and the music press — has returned to a larger audience than ever while being recast as a festival headliner. And as one of the “original” shoegaze bands (along with the also-reunited My Bloody Valentine and Ride), they’re being credited with innovating a genre that continues to influence a massive amount of current music.

This portrayal of Slowdive is odd, because I never felt like they were a particularly innovative or important band. Their most famous album, Souvlaki, came out well after MBV defined the genre with Loveless, and the band hadn’t even formed when Isn’t Anything was released. Their main innovation to the genre was removing a lot of the rough edges and tension that make MBV such a unique band and instead making music that was smooth and pretty, but much less compelling. I partially blame them for this current strand of indie music like The xx that is very concerned with being “spacious” and “chill,” to the point that the people making it sound disinterested in their own music.

Slowdive’s self-titled reunion album cements their legacy as a slightly above-average shoegaze band. It sounds very pretty and meticulously arranged, but that is part of the problem. My favorite part of shoegaze is how it can sound chaotic and beautiful at the same time when really loud guitars collide with the breathy vocals and melodies. While the genre’s name implied a passiveness on behalf of the performers, bands like MBV have a confrontational element to their music — they’re testing the audience with massive sheets of noise to see if they can find the melodies buried underneath.

Part of why I’m not so enamored with this Slowdive album is that it lives down to the derisive nickname of the genre. It’s very passive music that ends up settling in the background rather than engaging the listener. I’m not going to sit here and act like it’s terrible — the members of this band are very experienced and know how to make music in this style, and I like “Star Roving” and a couple of other songs. I’m just struggling to really care about it or feel like I need to listen to a new Slowdive album in 2017. It’s too quiet and one-note, without the tensions and contrasts that I like to hear in this style of music.

I’ll admit that I might be biased against this album, because I’m so averse to this trend of manufactured nostalgia where everyone gets hyped for some middle-tier 90s band that already had a full career arc. I don’t get this excitement for Slowdive when they have three albums and some EPs that you can listen to at any time, then formed Mojave 3 and released more albums that barely anyone cares about. I wish some of this excitement was reserved for newer bands, or even bands that were around in the 90s and have continued making music instead of breaking up then reuniting.

As for this “shoegaze revival” created by the original bands reuniting, I think it’s a misnomer. Anyone who actually listens to and likes this genre knows that it’s been alive and well for years as tons of bands have added their own spin on the formula and continued pushing it forward. While MBV’s reunion album showed that they’re still the masters of this genre, Slowdive blends in with all the other revivalists and feels unremarkable.

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